With the majority of web searches now taking place on mobile devices it is vital that your website displays correctly when viewed on a tablet or mobile phone. If it doesn't then you risk losing potential customers who instead of persevering with a web page not optimised for their device will most likely click back and view the next website in their search results hoping for a better experience.
I am a strong believer in responsive web design and all new websites I develop for customers adhere to these principles so they display correctly regardless of the device they are viewed on. I design and develop responsive websites that are compatible with a variety of popular content management systems that are suitable for businesses big or small.
What is a Responsive Website?
A website is deemed to be responsive if the content on the page automatically resizes to best suit the device it is viewed on whether that is a desktop computer, laptop, tablet or mobile phones. This is usually achieved using a collection of technologies such as CSS Media Queries that allow sections of your web page to be hidden or resized depending on the size of the device screen it is being viewed on.
Looking for a Responsive Website?
Whether you're a new business or an existing company looking to redevelop your current website I can help! Get in touch today for a no obligation quote or just to discuss your needs for a responsive website further.
What Are the Benefits of a Responsive Website?
As I mentioned above the main benefit of having a responsive website is it allows your website to be viewed correctly on desktop computers, tablets and mobile phones thus creating an enjoyable experience for people viewing your website regardless of the device they view it on.
By choosing to go for a responsive website you also do not have to worry about creating a separate "mobile only" version of your website for mobile users. Although this is a valid alternative approach it is usually a more expensive option as not only do you need to produce an additional set of HTML web pages you also need to have something in place to detect the device being used to know which version of the website to display and/or redirect the user to the mobile version of the website that can result in problems with search engine indexation.
Lastly ever since Google launched their Mobile Friendly update they now give preferential rankings to mobile-friendly pages in their mobile search results. Although there are other ways to satisfy Google's Mobile Friendly criteria Google recommend using responsive web design because it helps their algorithms to index websites more accurately and also makes it easier for people to share and link to your website without negatively effecting your website's search engine rankings.
How Do I Know If My Website Is Responsive?
The easiest way to test this is to visit your website on a tablet or mobile phone, if the page layout changes to fit the device you are using and is readable and presentable (and you aren't viewing a separate mobile version of the website) then there is a good chance it is responsive. If the page content has not resized, the layout looks wrong/broken or it is difficult to read all of the text on the page then it is unlikely to be responsive and you would benefit from having a new responsive website built for you.